5 Reasons you shouldn't build your own website
January 7, 2017
In the web business, I see this all the time. People are willing
to put in a little bit of sweat in exchange for saving thousands on
some expensive web construction firm. But there is a reason for
everything. Think about how many young entrepreneurs want to make
money. If building websites was easy, wouldn't they all drop
everything and start building websites at half the price of the big
firms?
The truth is, building a website is not easy if you don't
know what you're doing.
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How often should I blog?
November 8, 2016
A question I hear a lot is "How often should I blog?". The
simplest way to answer this is as often as you can. It's really
hard to overdo it.
That said, you want to make sure that you are posting valuable
content. If you're posting about the same topics repeatedly, search
engines are likely to pick up on the duplicate content and mark you
down. Even if they don't, you don't want a visitor to see watered
down content as their first impression of your business.
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Web Review #1: The Look And Feel Site Quality And Contact Information
October 4, 2016
Today, I'm rviewing sites from Lawyers in Colorado. I'll be discussing the importance of the look and feel of a website, contact and reviews vs site quality.
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9 bad decisions you've probably made in online marketing.
September 5, 2016
Most of my clients have been burned by web developers and online
marketers in the past. So I put this list together to help you make
smarter decisions when hiring anyone to do your website, videos,
SEO or online marketing.
1 Relying on SEO as a solution to all your problems
SEO has it's advantages, but most companies sell expensive
packages that don't give you any real results. This happens for a
few reasons.
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Cross retargeting
August 31, 2016
You may have heard about retargetting or remarketing. This is the simple process of getting a user to click on your ad, tagging them using a facebook pixel or google adwords, then continuing to advertise directly to those people.
A few days ago I made a post about the differences between Google AdWords and Facebook ads, and how they might work differently for different niches. But they can also work together.
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The top 3 legal marketing strategies compared
August 28, 2016
If you’re a lawyer, you might think that any marketing that works for one firm would work for yours. But that’s not always true. To illustrate the differences and show how one method might be suited for your firm over another’s, I would like to compare three firms that I work with. The three firms specialize in DUI defense, Drug cases, and Credit Collection Defense / Reporting. For each of these three firms, we’ll look at SEO, Google Adwords, and Social Media.
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Is your email secure?
April 15, 2016
You can't look for news today without hearing about Hillary Clineton's unsecured personal email servers or how they got hacked. But does secure email really exist?
To answer that question takes a little understanding of how email works. When you send email, you send it to your own email server. You can secure this connection with SSL, but that's only one leg of the trip. Once delivered, your email server will then deliver it to the recipient's email server.
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